VIU Distribution — Access Made Affordable
Global brands, essential commodities, and responsibly-sourced resources—delivered through VIUSTORE across Africa.
Who We Are?
VIU Distribution is the consumer-goods, commodities, and industrial-supply arm of VIU Inc. We bridge world-class manufacturers and resource owners with Africa’s fastest-growing markets, operating an integrated platform of wholesale logistics and upcoming value-retail outlets under the VIUSTORE banner.
Mission
To expand purchasing power for households and enterprises by supplying authentic, high-quality products and critical resources at disruptive prices, narrowing the affordability gap and driving inclusive growth across the continent.
Operating Model
| Stage | Our Advantage |
|---|---|
| Global & Up-Stream Sourcing | Direct contracts with tier-one manufacturers and resource holders (refineries, mining cooperatives) unlock volume pricing and assured provenance. |
| Supply-Chain Engineering | Multimodal shipping, bonded warehousing, in-country terminals, and calibrated fuel-handling infrastructure compress lead-times and minimize landed costs. |
| Omni-Channel Distribution | VIUSTORE blends physical outlets, mobile commerce, B2B portals, and bulk-commodity desks—reaching urban consumers, rural communities, and industrial buyers. |
| Compliance & Stewardship | End-to-end traceability under ISO 9001, Kimberley Process, and IFC performance standards safeguards ethical sourcing and regulatory alignment. |
Product Portfolios
| Category | Representative Lines | Typical Customers |
|---|---|---|
| Everyday Essentials | Dry groceries, bottled water, personal care, OTC health | Households, kiosks, hospitality |
| Consumer Technology | Smartphones, wearables, small electronics | Youth & professional segments |
| Home & Lifestyle | Small appliances, home textiles, DIY | Growing middle class |
| Energy & Commodities | Refined petroleum products (diesel, gasoline, LPG), bulk grains, metals concentrates | Power producers, transport fleets, agro-processors |
| Gems & Minerals | Rough diamonds from DR Congo (Kimberley-certified), semi-precious stones | Polishing houses, luxury-goods OEMs |
| Industrial & Mining | Heavy equipment, safety gear, spare parts | Mining operators, contractors |
All products meet or exceed destination-market regulations; diamonds are traded exclusively under Kimberley Process Certification.
Why Partner with VIU?
| For Consumers & SMEs | For Brands, Refineries & Miners |
|---|---|
| Basket savings up to 20 % vs. market average | Single-counterparty access to 15 African markets |
| Authentic, traceable goods with ISO & Kimberley guarantees | Integrated logistics, customs, and last-mile distribution |
| Loyalty-app rewards and micro-credit options | ESG-compliant market entry with real-time sell-through data |
Impact Commitments
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Economic Inclusion: 60 % local hiring target across store and depot operations.
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Supplier Development: On-boarding program for emerging African producers and artisanal miners to formalize, certify, and scale.
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Carbon-Smart Logistics: Fleet electrification and biofuels strategy aiming for 30 % CO₂ reduction by 2028.
Grow with Us
Whether you are a global brand, refinery, mining cooperative, or consumer seeking fair-priced quality goods, VIU Distribution delivers.
[Become a Supplier] or [Contact Commodities Desk: distribution @ theviuinc.ca]
VIU Distribution — Powering prosperity through accessible products and responsible resources.